Justin Winter Growth Executive & Founder

Who is Justin Winter

Justin Winter is a growth executive and founder who co-founded Diamond Candles (a $50M+ home-fragrance brand) and Boostopia (a customer-support software platform), and has led growth, operations, and product across 11 companies and 7 industries. He is currently VP of Growth at A Pup Above.

Worked on projects with growth and ops teams at

Every logo has a story — hover over onetap one for the details.

• Bluecore Unicorn-valued retail marketing platform serving Sephora, Foot Locker, Fender, and Express. Advisor on consumer growth strategy and DTC operator perspective.
• Itzy Ritzy TZP Group–backed modern baby brand in 1,800+ Target and 3,500+ Walmart stores. Ongoing growth and DTC strategy consulting.
• Yogasleepformerly Marpac 60+ year sleep brand and inventor of the iconic Dohm white-noise sound machine. Consumer-direct strategy roadmap and growth planning.
• Raleigh Denim Workshop Craft American-made denim brand with an NYC flagship, featured in Wallpaper and GQ. Growth and DTC project work.
• Bob Barker Co. Bob Barker Company America’s largest supplier of detention and corrections products since 1972. Multi-project marketing and digital strategy engagement.
• Classical Conversations The world’s largest classical homeschool organization, serving 45,000+ families across 50 countries. Growth and digital strategy work.
• Desiring God Flagship ministry of John Piper and one of the largest evangelical publishing platforms online. Web and growth consulting.
• SoapBox Soaps Inc. 500 social-impact personal care brand with distribution in Whole Foods, Target, and Walgreens. Growth strategy engagement.
• Criquet Shirts Austin-based premium menswear brand and official Austin FC apparel licensee. Multi-year website performance and growth retainer.
• LonoLife Instant bone broth brand carried in 2,000+ grocery stores nationwide. Current fractional Head of Growth role.
• Written Word Media Indie author marketing platform (Freebooksy, BargainBooksy) serving 44,000+ authors. Fractional CMO engagement.
• Bare Bones Broth DTC bone broth brand now carried by Whole Foods, Costco, and Walmart. Early growth consulting.
• Oncotect First urine-based at-home cancer screening kit for dogs. Fractional CMO support during the consumer launch.
• SA CompanySoul of Adventure Outdoor and fishing apparel brand best known for its Multi-Use Face Shield product line. Paid media management engagement.
• Turas Group Global recruiting firm serving Chick-fil-A franchisees and other multi-location operators. ATS and recruiting tech stack overhaul.

Outcomes, not a résumé

1. 

   PET / CPG · GROWTH · PRODUCT

   VP of Growth

   Leading digital commerce, full-funnel DTC growth, Amazon, and subscription strategy for a premium dog nutrition brand distributed nationally at retail.

2. 

   AD-TECH · GROWTH

   VP of Growth

   Led GTM and demand generation for a retail-media SaaS platform valued at $1B+, powering grocery retail ecosystems.

3. 

   CONSUMER APPS · PRODUCT

   Head of Cloud

   Owned product strategy and cloud infrastructure for a consumer media preservation platform managing 2.9PB of customer content used by over one million families.

4. 

   TRAVEL · OPS · GROWTH

   Interim COO

   Doubled revenue in under 90 days by rebuilding digital funnels, ad performance, and growth systems across a five-location outdoor recreation company.

5. 

   ECOMMERCE · GROWTH

   Head of Marketing

   Second full-time hire at a venture-backed beauty ecommerce spinout of Deliverr, acquired by Shopify. Led growth strategy through product-market fit phase.

6. Pendleton Places

   REAL ESTATE · FOUNDER · OPS

   Founder & CEO

   Built a short-term rental management company to 40+ properties and $2M+ in annual revenue using a shared-operations hotel model in the Raleigh-Durham market. Self-taught interior designer across the portfolio.

7. 

   SOFTWARE · FOUNDER · PRODUCT

   Co-founder & CEO

   Built a VC-backed B2B SaaS platform for DTC customer support operations. Scaled to $25K MRR and 100+ customers including Allbirds, Bombas, Reformation, Peter Millar, and Supergoop. Angel-backed by Jason Calacanis via LAUNCH.

8. 

   CPG · FOUNDER · GROWTH · OPS

   Co-founder & CEO

   Bootstrapped the largest online home fragrance brand in the world to $50M+ in lifetime revenue with a team of 50+.

Selected roles. Full history on LinkedIn.

What people say

100+ consulting calls with founders, operators, and growth leaders. A selection of what they said.

More from short consulting engagements

• “Best call on Clarity ever. Justin is an e-commerce rock star and I wish I had his advice years ago. He reviewed our site beforehand and had a plan so our time was 100% productive.”

  Amy Rodbell

• “This was BY FAR the best phone call I have EVER had! Justin is the most knowledgeable individual I have talked with about my business. I HIGHLY recommend speaking with him.”

  Griffin ThallPura Vida Bracelets

• “Justin was super sharp and gave us very actionable advice. Great guy and incredibly helpful.”

  Justin Maresco-author of Traction

• “Excellent call. I wish I had talked to Justin 6 months earlier. Actual actionable strategic steps that needed to be implemented immediately.”

  Murali Sajja

• “Friendly, helpful, and an expert in his field. Very refreshing to speak with someone of his caliber. My notes looked like the sticky-note monster threw up all over my office.”

  Mark Stuart Brown

• “Justin quickly understood our primary challenges and shared thoughtful, relevant insights with an actionable game plan. He adapted fast to new hypotheticals so we could explore the opportunity set.”

  Scott Barnett

• “So incredibly helpful — I cannot say enough great things about our call. He gave me plenty of inspiration I really wasn’t expecting. He’s the real deal.”

  Allen WaltonSpyGuy

• “Absolutely awesome. You can tell within seconds that Justin really knows his stuff. He took the time to understand my business, then gave extremely specific and actionable insights.”

  Mark PatchettGrowth Gurus

• “Dude is legit.”Paul Jarrett · Bulu Box
• “I always finish my calls with him with a to-do list and a feeling of… Clarity.”Richard Hopen
• “Justin is an idea generator extraordinaire.”Patrick Casey
• “Brilliant & actionable business strategy.”Shawn Mixan

Advising & investment

Selected relationships across consumer, media, and technology — hover over onetap one for the story.

• Boll & Branch Luxury organic bedding brand and the first to sell Fair Trade certified sheets, now one of the leading premium DTC home brands.
• Cora Organic period-care brand with a one-for-one giving model, carried nationally at Target and other major retailers.
• SumAll New York analytics startup that unified social and commerce data into a single dashboard for hundreds of thousands of small businesses.
• ProcessOut Payments-orchestration platform helping merchants route and optimize transactions, acquired by Checkout.com.
• Swym Shopify ecosystem platform powering wishlists, back-in-stock alerts, and shopper engagement for thousands of merchants.
• The Pour Over Newsletter delivering politically neutral news through a Christian lens to a rapidly growing subscriber base.

Open to limited advisory engagements with consumer brands and growth-stage SaaS. Get in touch →

On how the best companies are built

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Off the clock

• Save71

  Co-founder

  Alumni-led advocacy organization pushing for governance and leadership accountability reform at Liberty University.

• Summit Church

  Community group leader, Durham, NC — roughly a decade

  Hosted a weekly in-home gathering. Mentored newer members and peers through major life transitions: marriages, new parenthood, career pivots, losses. Coordinated community service projects and built long-form, intentional friendships across the chapter.

• Service projects in India

  Team lead

  Two trips to Madhya Pradesh in support of local non-profits doing community development work. Led the second team: five people, two weeks on the ground.

Frequently asked