I’m a co-founder of Diamond Candles, an e-commerce company that sells eco-friendly soy candles with a little twist – each has a ring inside worth at least $10 but up to $100, $1,000, or even $5,000.
My team and I turned it into a $12 million business in 12 months with a Shopify stock theme, a crowdsourced logo, a Paypal account, and a little social network called Facebook (our page has 1,047,120 fans as of this moment).
Had a great time chatting with Laura Moreno at The Growth Hacking Podcast recently. You can listen via the embed here below or feel free to subscribe to Laura’s podcast on iTunes so you can catch other great interviews as they come out. Continue Reading
When I reflect back on the entrepreneurs I was inspired by they all had one unique quality about them, they were fundamentally the best people in the world to solve those problems and had a unique authenticity. – Tristan Walker
This is a guest post that originally appeared on Clarity.fm.
A little over two years ago on Valentines Day my co-founders and I sold our very first Diamond Candle. A minimum viable product launch to test our concept, we sold about a dozen in the first 24 hours and were through the roof, someone would pay us money for our eco friendly soy candles with a twist!
Each candle has a ring inside worth at least $10 but up to $100, $1,000, or even $5,000. Given the understanding that 98% of all home fragrance dollars are spent by females we had found a natural fit. A new element of excitement to a product category where $10 is spent on average in each home in the US monthly.
I wish someone would have told us these shortcuts that first day. Some shortcuts we stumbled into by accident, some we learned from the wisdom of those that had gone before us, and some we learned the hard way.