justin winter


I’m a co-founder of Diamond Candles, an e-commerce company that sells eco-friendly soy candles with a little twist – each has a ring inside worth at least $10 but up to $100, $1,000, or even $5,000.

My team and I turned it into a $12 million business in 12 months with a Shopify stock theme, a crowdsourced logo, a Paypal account, and a little social network called Facebook (our page has 1,047,120 fans as of this moment).

Our insane growth on Facebook started with the fact that… Continue Reading

The Growth Hacking Podcast Interview

Had a great time chatting with Laura Moreno at The Growth Hacking Podcast recently. You can listen via the embed here below or feel free to subscribe to Laura’s podcast on iTunes so you can catch other great interviews as they come out. Continue Reading

When I reflect back on the entrepreneurs I was inspired by they all had one unique quality about them, they were fundamentally the best people in the world to solve those problems and had a unique authenticity. – Tristan Walker

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There has been a huge growth of all new ad networks based around content personalization and recommendation on publishers websites large and small like:

  • CNN
  • Fast Company
  • Food Network
  • TMZ
  • Time

Several of the big winners powering these new native ad formats include companies like:

  • Outbrain
  • Taboola
  • Gravity
  • Disqus

These ads are typified by a catchy visual thumbnail and a catchy title begging you to click on the piece of ‘recommended content’.

It is the ‘buzzfeed-ification’ of content and the advent of every copywriting headline technique known to man on every single blog post on the entire internet.

For better or for worse it is here. Why? Because I click the ads and you click the ads. We can’t help ourselves. Continue Reading

This is a guest post that originally appeared on Clarity.fm.


A little over two years ago on Valentines Day my co-founders and I sold our very first Diamond Candle. A minimum viable product launch to test our concept, we sold about a dozen in the first 24 hours and were through the roof, someone would pay us money for our eco friendly soy candles with a twist!

Each candle has a ring inside worth at least $10 but up to $100, $1,000, or even $5,000. Given the understanding that 98% of all home fragrance dollars are spent by females we had found a natural fit. A new element of excitement to a product category where $10 is spent on average in each home in the US monthly.

I wish someone would have told us these shortcuts that first day. Some shortcuts we stumbled into by accident, some we learned from the wisdom of those that had gone before us, and some we learned the hard way.

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